Privacy policy

1. Overview

This Privacy Policy explains how New Era Fitness Pty Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal information.
By visiting our websites or engaging with our products and content, you agree to this policy and to the handling of your personal data as outlined below.

Our websites are designed for brand and informational purposes. All product sales are managed by authorised retailers such as Big W.

2. Information We Collect

We may collect limited personal information in the following ways:

  • When you contact us through our website, email, or social media (e.g., name, email address, phone number, and enquiry details).

  • When you sign up for updates, newsletters, or promotions.

  • Automatically through analytics tools (such as Google Analytics or Meta Pixel), which collect non-identifiable information like browser type, IP address, device, and page interactions.

  • From authorised retail partners (such as Big W) who may share information related to product support, warranty claims, or safety notifications.

We do not collect or store payment information for any purchases made through retail partners.

3. How We Use Your Information

We use your information to:

  • Respond to enquiries, feedback, or support requests

  • Manage product warranties or customer service cases

  • Improve our products, website experience, and marketing communications

  • Notify you of updates, promotions, or brand news (if you have opted in)

  • Comply with legal, safety, and regulatory obligations

We only use personal information for the purpose for which it was collected, or for related purposes you would reasonably expect.

4. Information From Retail Partners

If you purchased a product through a retail partner such as Big W, that retailer is responsible for processing your transaction and customer record.
In some cases, New Era Fitness Pty Ltd may receive limited customer details from that retailer to assist with:

  • Warranty or replacement claims

  • Customer support and communication

  • Product recalls or safety updates

For details on how Big W handles your data, please review their Privacy Policy:
Big W Privacy Policy →

5. Data Security

We take reasonable measures to protect your personal information from unauthorised access, loss, misuse, or disclosure.
Your data is stored securely and accessed only by authorised personnel or service providers bound by confidentiality obligations.

6. Your Rights

Under the Privacy Act 1988 (Cth) and Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you

  • Request corrections to ensure accuracy

  • Withdraw consent to receive marketing communications

  • Request deletion of your personal data (where applicable)

To exercise these rights, please contact us using the details below.

7. Updates to This Policy

We may update this Privacy Policy from time to time.
Any updates will be posted on this page with a revised “Last Updated” date.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact us:

New Era Fitness Pty Ltd
Email: help@athleticlab.co