privacy policy

This Privacy Policy applies to your use of the athleticlab.co website (the “Site”), which is owned and operated by New Era Fitness Pty Ltd – ABN 58 653 514 517 or its licensors (referred to in this document as “Athletic Lab”, “we”, “us” or “our”).

Protecting your privacy and the confidentiality of your personal information is important to us. Please read this Privacy Policy carefully to understand how we collect, use, disclose, store and protect your personal information, and how you can access, correct, update or delete personal information you provide to us, or raise any concerns.

We comply with applicable privacy laws that regulate how we collect, use and protect your personal information. This Privacy Policy may change from time to time, so please check this page periodically.

Important – BIG W
Athletic Lab is a catalogue / showcase brand website only. We do not sell products directly on this Site. When you click a link that redirects you to BIG W (or any other retailer) to purchase products, that retailer’s own Terms & Conditions and Privacy Policy apply to your use of their site and to any personal information you provide to them (including payment and shipping details).

WHAT PERSONAL INFORMATION DO WE COLLECT?

Because athleticlab.co is a showcase site and not an online shop, the personal information we collect is generally limited to information you choose to provide to us directly or which is collected automatically when you use the Site.

We may collect personal information such as:

  • your first name and last name;
  • your email address and phone number;
  • your general location or address details if you provide them (e.g. in an enquiry form or competition entry);
  • any information you provide when contacting us, entering a competition or applying to work with us.

We do not collect or process your credit card details or payment information via this Site, as all purchases are made via BIG W or other third-party retailers.

Information about your computer hardware and software may also be automatically collected when you use our Site. This information may include your IP address, browser type, access times and referring website addresses. This data is used for the operation of the Site, to maintain quality of the Service, and to provide general statistics regarding use of the Site.

WHY DO WE COLLECT YOUR PERSONAL INFORMATION?

We collect your personal information from you (or about you) in order to:

  • communicate with you and respond to your enquiries;
  • provide you with a better website and brand experience;
  • invite you to participate in competitions, surveys or events;
  • supply you with information about products, services or offers that may be of interest to you;
  • carry out marketing, traffic, demographics and interest reporting (in a de-identified or aggregated form where possible);
  • improve our content, website design and user experience;
  • comply with our legal obligations.

Personal information collected or received by us will only be used for the stated purpose for which it was provided or for related purposes that you would reasonably expect.

WHEN AND HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We collect most personal information directly from you when you consent to communications from us or when you interact with the Site. Your consent may be:

  • express (for example, agreeing to the use of your information by ticking a box or submitting an enquiry form); or
  • implied by your actions (for example, where you contact us and reasonably expect a reply).

You may provide personal information when you:

  • contact us via email or a contact form;
  • enter a competition or promotion;
  • apply to work with us;
  • provide feedback or complete a survey;
  • interact with our social media accounts linked from the Site.

We may also collect information about how you use our Site to help us better understand visitors and improve our content. For example, we may collect information when you:

  • click on a link from our Site;
  • visit a page displaying our content; or
  • interact with our ads or social media posts.

This information may be derived from cookies and similar technologies that identify the device you used to access our Site. Cookies may collect information such as:

  • your server address;
  • the time and date of your visit;
  • the pages and documents you accessed or viewed;
  • the type of browser you are using.

We may engage Google or other providers to deliver advertising on our behalf and to provide analytics services. These third parties may use cookies and other tracking technologies to collect non-personally identifiable information for remarketing, traffic, demographic and interest reporting purposes.

WHAT IF YOU DON’T WANT US TO COLLECT YOUR PERSONAL INFORMATION?

You do not have to provide us with any personal information unless you choose to. However, if you choose not to provide certain information, we may be unable to respond to your enquiry, enter you into a competition, or provide particular information or updates.

When using our Site or a web browser to search for our Site or products, you can set your browser to remove or reject cookies by selecting the appropriate settings. If you wish to opt out of having your web browsing information used for Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on.

Removing or rejecting cookies may affect some features or functionality of our Site, and updates to your browser may affect the functionality of the Google Analytics Opt-out add-on.

WHEN DO WE DISCLOSE YOUR PERSONAL INFORMATION?

We may disclose your personal information to third parties in the following instances:

  • for the purpose for which your personal information was collected – for example, to respond to your enquiry or to operate our business;
  • to service providers that support our operations, such as technology, data storage, website hosting, marketing, operations and customer service providers;
  • if we sell all or part of our business and the buyer requires your personal information (in which event we will use reasonable efforts to notify you);
  • to enforce our legal rights or those of others;
  • to prevent actual or potential fraud or illegal activity;
  • where we are required or authorised to do so by law.

If your personal information is disclosed to a third party, we will take reasonable steps to ensure that your personal information is handled in accordance with this Privacy Policy and applicable privacy laws.

Note: When you click from athleticlab.co to BIG W (or another retailer) and provide personal information directly on their website (for example, to make a purchase), that information is collected and managed by the retailer in accordance with their privacy policy. We do not control and are not responsible for how those third parties handle your personal information.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We have organisational and technical security measures designed to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Your personal information may be stored by us in both electronic and hardcopy forms.

We take reasonable steps to maintain the integrity and security of any personal information we collect about you. However, transmission of information via the internet carries inherent risks, and we cannot guarantee absolute security.

We will notify you and any relevant authorities of a suspected data security breach where we are legally required to do so.

We keep your personal information for no longer than is necessary for the purposes for which it is processed. How long we keep it depends on the nature of the information, the purpose for which it was collected and our legal obligations.

If we no longer require your personal information for the purposes stated in this Privacy Policy, or we have received it inadvertently, we will take reasonable steps to securely destroy or de-identify it as soon as practicable, if it is lawful to do so.

HOW CAN YOU PROTECT YOURSELF?

Please be careful whenever you are online. You should keep your device secure and protect any login details or passwords you use to access related services.

If you receive a request by email or message asking you to provide sensitive personal information (such as credit card details) that appears to come from Athletic Lab, do not provide this information. Contact us using the details below to confirm whether the request is genuine.

Our Site may contain links to third-party websites that may collect information directly from you. It is your responsibility to read and understand their privacy policies. We are not responsible for the privacy practices, security or content of such websites.

HOW CAN YOU ACCESS AND UPDATE YOUR PERSONAL INFORMATION?

You may request access to, rectification of, or destruction of your personal information by contacting our Privacy Officer in writing using the details below. We will take reasonable steps to allow you to access, correct or delete your personal information once we have verified your identity, subject to any legal restrictions or requirements.

CONTACT US

If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact our Privacy Officer at:

Email: help@athleticlab.co
Subject line: “Attn: Privacy Officer”

We will endeavour to respond to your request within 30 days.